07/10/2024 - 30 years of experience, quality and innovation

In 1994, JURA ushered in a new era of automatic speciality coffee machines with the first IMPRESSA. Thirty years later, the eight millionth automatic machine leaves the production facility. The consistent focus on one product category and the development of international growth markets are paying off. Today, JURA operates in the premium segment, is recognised as an innovation leader in the industry and is active in around 50 markets worldwide. Automatic coffee machines from JURA are regarded as interior furnishings that inspire pride of ownership and are characterised by quality and durability.

Coffee quality and variety, outstanding design, simple operation

Research, development and innovation have always been at the very heart of JURA’s activity. In 2022, the company underlined its role as an innovation leader with the opening of the JURA Campus in Niederbuchsiten. In the modern innovation, technology and quality centre, some 55 specialists work together on new and further developments with a constant focus on the best coffee result, the variety of specialities, premium quality, design and clear functionality. JURA recently demonstrated just how versatile coffee enjoyment can be with Cold Brew, Sweet Foam and Light Brew - and another innovation will follow soon. 

Longevity = Sustainability

"We want long-lasting products." This principle is an key driver for JURA and helps determine the premium quality of the brand. The careful use of valuable resources is a matter of course for JURA. Among other things, this includes the fact that the automatic coffee machines can still be serviced years later and individual components can even be reconditioned as good as new. JURA guarantees this service in all its markets and is clearly focussed on growth. State-of-the-art service facilities are currently being built in Rielasingen-Worblingen (Germany) and Lancaster (USA) and are scheduled to open in 2025.

J8 twin in Deep Blue is the anniversary model

The unsaleable anniversary model is a J8 twin in Deep Blue. "We chose a J8 twin as the basis for our eight millionth automatic speciality coffee machine. With two horizontal grinders and the Sweet Foam function, this model is an example of our constant development and innovation. In addition, the J8 twin was honoured with an iF DESIGN AWARD a few months ago, giving it even greater significance and making it the ideal anniversary model," explains JURA CEO Emanuel Probst.