Instead of Christmas presents, we are once again supporting the Roger Federer Foundation. Our brand ambassador founded this project 21 years ago.

The aim of the Roger Federer Foundation is to give disadvantaged children a good start to their primary school education by giving them access to one year of high-quality pre-school education. In line with United Nations Sustainable Development Goal 4.2, the Foundation focuses on providing all girls and boys with access to early childhood development and pre-school education so that they are ready for primary school. School readiness refers to the skills, knowledge, attitudes and other competences that children need to succeed in school and in later learning and life. The Foundation focuses on making sure that children are ready for school, schools are ready for children and that families can support their children’s learning.

“I believe in the power and ability of people. Sometimes all it takes is a little help to get started. Education empowers children to take their future into their own hands and play an active role in shaping it. We are convinced that all parents want to give their children the best possible opportunities. That is why my foundation has been supporting parents and local communities for 21 years in their efforts to give their children the chance of a good education. To date, we have reached around 3 million children. I would like to thank JURA for their long-standing support of my foundation. It enables us to realise many valuable projects.”

Roger Federer

Learn more about the foundation of our brand ambassador