With the current communication campaign, the successful partnership with our brand ambassador – dating back to 2006 – is entering a new phase. In magical stories, Roger Federer immerses himself in the world of JURA automatic coffee machines and takes you on a fantastic journey to the JURA Campus – the beating heart of our innovation process. As he explores the different rooms, he encounters personified worlds of indulgence who, with great enthusiasm and expertise, introduce him to Hot Brew, Light Brew, Cold Brew and Sweet Foam. He also learns how two grinders for two types of coffee open up new possibilities for personalised enjoyment. Roger returns inspired to prepare his speciality "coffee pleasure – freshly ground, not capsuled."…